POST-FOLKLORE AS A SOCIO-CULTURAL PHENOMENON OF THE NETWORK SOCIETY

The article characterizes post-folklore as a cultural phenomenon of the network society and defines various aspects its functioning − sociocommunicative, psychological. research methodology consisted set basic approaches, principles methods scientific research. To achieve goal, general special was used, including logical analysis, problemchronological, generalization, synthesis, induction, analogy.Research results. It has been proven that post-folkloric creativity is important for development social communications, it promotes exchange information between users networks, conveys people’s knowledge, moods, feelings, emotions. In aspect, works appear heritage modern urbanized are represented by types genres. From point view psychology, an impact on individual consciousness, cognitive processes, etc. emergence in field education separately mentioned, which indicates importance formation worldview school youth.Conclusions. Today subject mass culture society, means communication, public consciousness gradually being established education. era accelerated communication technologies, everyone opportunity to become collector or author creativity. Further planned be carried out direction studying prospects Ukrainian foreign cultures.